
What does one call this? An ad or is it a public service announcement? And is there any chance that the girl in this picture is real....I find it hard to imagine. Your sister dies of skin cancer and you think this is the way to shock people? The way to scare them into understanding more about the dangers of the sun or the importance of early detection?
I tried to ignore this the first few times I saw it. Frankly, I'm not used to blaming cancer patients for their deaths.
60,000 people will be diagnosed with skin cancer this year and somewhere around 8,000 will die. I don't blame any of them.
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